Iuliia Shapoval

I am a junior artist based in Los Angeles, California. I began my creative career in digital design, working in advertising, merchandise, and landing page design. Over time, I transitioned into User Experience design, collaborating with international companies on complex digital platforms and design systems, including accessibility-focused projects. While this work strengthened my understanding of structure and clarity, it gradually distanced me from hands-on creativity. Seeking a more personal and expressive practice, I chose to leave my corporate role and pursue formal studies in Graphic Design in California. This transition marked an important shift in my creative path. Moving to a new country and returning to school allowed me to reconnect with physical materials and explore art beyond digital frameworks. Today, my practice includes mixed media, drawing, and pastel, with a focus on texture, surface, and simplicity. My work reflects balance, stillness, and inner reflection.